I write in response to your Official Information Act request, dated 26 October 2018. You requested the following information:
• Information about any instances when the DHB or PHO has used social media influencers orcelebrities in any campaigns/ promotions/ internal messages during the last five years:
(Including but not limited to:
o how many instances they've used influencers/ celebrities,
o why/ business justification for using the celebrity/ influencer,
o what campaign,
o what the message was and was the celebrity/ influencers involvement).
• Information about how much money, if any, the DHB or PHO has paid to social mediainfluencers or celebrities during the last five years, per campaign.
Our resource is attached
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