Communications Campaigns

Requested by: Stuff/ FairFax | Response provided: 2018-11-15
Category: Contracts

I write in response to your Official Information Act request, dated 26 October 2018. You requested the following information:

• Information about any instances when the DHB or PHO has used social media influencers orcelebrities in any campaigns/ promotions/ internal messages during the last five years:

(Including but not limited to:

o how many instances they've used influencers/ celebrities,

o why/ business justification for using the celebrity/ influencer,

o what campaign,

o what the message was and was the celebrity/ influencers involvement).

•  Information about how much money, if any, the DHB or PHO has paid to social mediainfluencers or celebrities during the last five years, per campaign.


Our resource is attached